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WOFEX University

Tasting Success: Marketing Communications in the Food Industry(On-demand)

Tasting Success: Marketing Communications in the Food Industry(On-demand)

₱1,800.00 PHP
₱1,800.00 PHP
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RESTO INDUSTRY
TASTING SUCCESS: MARKETING COMMUNICATIONS IN THE FOOD INDUSTRY
Captivate your audience and convert diners into loyal brand advocates. Gain actionable marketing communication strategies tailored for the F&B industry and clearly define your target market. Explore the science of appetite, the psychology of color in driving food cravings, and how thoughtful menu design combines art and science to boost sales.
What You'll Discover
F&B Marketing Communication
Gain actionable marketing communication strategies tailored specifically for the food and beverage industry.
Define Your Target Market
Clearly define your target market and develop messaging that connects your F&B brand with the right customers.
The Science of Appetite
Explore the science of appetite and understand the factors that can influence how customers perceive and respond to food.
Color Psychology & Food Cravings
Discover how the psychology of color can influence perception, stimulate food cravings, and strengthen your visual brand experience.
Menu Design That Boosts Sales
Learn how thoughtful menu design combines art and science to create a more engaging dining experience and support increased sales.
INSTRUCTOR : Ms. Matec Villanueva ▼
Ms. Matec Villanueva

Ms. Matec Villanueva has over 35 years of experience in the advertising and marketing industry.

She is one of the very fortunate advertising practitioners who worked with the Philippines' best creative minds: Tony Mercado, Minyong Ordonez, Nonoy Gallardo, and Emily Abrera to name a few.

Ms. Matec Villanueva specializes in building brands and maintaining the health of brands via effective marketing and communications. Managing and mentoring interdisciplinary teams, helping them identify and achieve business goals.

She is also part-time lecturer and in-house professor at the Marketing & Law department of the John Gokongwei School of Management in the Ateneo de Manila University. All the while being an aspiring MA student, trying to land a graduate degree in Anthropology.

Her saying in life is “Teaching inspires me to never settle.”

30-DAY ACCESS
To Your Seminar Recording
Enjoy 30 days of access to your WOFEX University seminar recording. Learn, review, and revisit the lessons at your own pace, anytime and anywhere.
IMPORTANT: Your recording access is available for 30 days from the date your access is activated. Please make the most of your learning experience during this period.
Seminar Recording
PHP 1,800
Per Topic • VAT Included
Important: This is a recorded seminar from WOFEX 2026.

You are purchasing access to the recorded seminar content, not a live seminar session.
Before You Purchase

Kindly review our refund policy before proceeding with your purchase.

Questions about this seminar?
wofexuniversity@gmail.com